ROAS (Return on Ad Spend)
💡 Quick Definition: A marketing metric that measures the amount of revenue a company earns for each rupee or dollar spent on advertising.
Detailed Explanation & Workplace Application
ROAS determines the profitability and scalability of paid advertising campaigns on Meta Ads Manager and Google Ads. A 4.0x ROAS means ₹400 in gross sales was generated for every ₹100 invested in ad spend.
Practical Syntax / Framework Formula
ROAS = Total Revenue Generated from Ads / Total Ad Spend Break-Even ROAS = 1 / Gross Profit Margin %