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Retail & E-Com

E-Commerce & Marketplace Management

India’s e-commerce retail boom has created an enormous requirement for specialists who can manage seller portal catalogs, win the Amazon Buy Box, execute Sponsored Product campaigns, and manage inventory.

E-Commerce & Marketplace Management Conceptual Visual
Curated 2026 Curriculum GuideProject-Based Track
Amazon Seller CentralFlipkart Seller HubShopifyHelium 10Amazon Ads Manager

🇮🇳 Indian Market Benchmark

Expected CTC Range₹3.2L – ₹8.5L LPA
Estimated Timeline6 – 8 Weeks
Demand Scope20,000+ MSME & Brand Openings
Experience LevelFresher Friendly
Top Hubs:Surat, Jaipur, Delhi NCR, Bengaluru, Mumbai
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Core Track Highlights

Every Indian manufacturer and brand needs account managers to sell online
Direct commission on brand sales in addition to base salary
Hands-on training to launch your own profitable e-commerce brand

Structured Phase-by-Phase Syllabus

Focus on build-by-doing milestones rather than passive video consumption.

Weeks 1-2

Phase 1: Seller Onboarding & Catalog Listing

  • GST and brand registry requirements
  • Keyword-optimized titles, bullet points, and search terms
  • A+ Brand Story and Enhanced Brand Content (EBC) creation
🎯 Milestone Proof Project: Complete Amazon & Flipkart Product Catalog Upload.
Weeks 3-5

Phase 2: Marketplace Advertising & Buy Box

  • Amazon Sponsored Products, Brands, and Display ads
  • Managing ACOS (Advertising Cost of Sale) and TACOS
  • Winning and defending the Buy Box
🎯 Milestone Proof Project: Amazon Ads Campaign Optimization Plan reducing ACOS by 25%.
Weeks 6-8

Phase 3: Order Fulfillment, FBA & Returns

  • FBA (Fulfillment by Amazon) vs Seller Flex vs Easy Ship
  • Managing customer returns and Safe-T claims
  • Inventory forecasting and GST outward tax reconciliation
🎯 Milestone Proof Project: Monthly E-Commerce Operations & P&L Reconciliation Report.

Technical Interview Questions & Answers

Q1: What is ACOS in Amazon advertising and how is it calculated?

ACOS (Advertising Cost of Sales) = (Total Ad Spend / Total Sales generated from Ads) × 100. If you spend ₹1,000 to make ₹5,000 in sales, your ACOS is 20%.

Frequently Asked Questions

Can I manage e-commerce accounts remotely as a freelancer?

Yes! Hundreds of Indian sellers hire freelance marketplace managers on monthly retainers of ₹15k–₹30k per brand.

Target Job Roles

E-Commerce Account Executive
Demand: Very High
₹3.0L–₹6.0L
Marketplace Operations Manager
Demand: High
₹6.0L–₹11.0L

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